In: Blog

Quick tips for creating landing pages
Quick tips for creating landing pages
June 22, 2020

Landing pages have a purpose – to generate leads for your business. They’re usually built for exchanging content and providing a…

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SMS Marketing – Why Isn’t Your Brand Doing It?
May 13, 2020

Did you know… that over 77% of the world’s population own a mobile phone and of this 12% are smartphones which…

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Take your events online
April 24, 2020

Cancelling or rescheduling an event doesn’t necessarily have to be your only option! Consider taking your events online and virtually hosting…

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15 Free Tools To Help With Working From Home
March 18, 2020

Working remotely? Luckily for us freelancers, this is the norm so we know the best tools to use to stay productive,…

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Reach more people by running ads via Facebook’s Messenger inbox
February 12, 2020

Messenger, just like the other Facebook platforms, delivers your ad to the placement that is most likely to receive results at…

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5 Tips For A Small SEO Budget
5 Tips For A Small SEO Budget
October 19, 2019

Whatever the size of your business, SEO is crucial and should be prioritised when writing your marketing plan. Here are five…

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Social Media Marketing Campaigns
Social Media Marketing Campaigns. Your 10-minute guide.
September 27, 2019

The monthly active social media users are staggering… over two billion on Facebook, one billion on Instagram, and 365 million on…

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Preparing Your Social Media For 2020
August 19, 2019

Before you know it, it’ll be 2020 and you’ll be planning your social media for the year. A great way to…

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What kind of blog are you writing and why is it important?
July 23, 2019

Every second, 67,000 searches are made on Google, therefore, it is crucial you make your blog seen. To ensure your content…

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Simple marketing strategies to grow your business online
June 18, 2019

In order for your business to grow, you need to deploy the right marketing strategy. A few questions to ask are:…

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Nailing Your Content Marketing Strategy
May 15, 2019

Brands should be spending 90% of their marketing efforts doing something momentous and 10% exploring strategies. The majority of this should…

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Let’s Focus On Facebook Advertising…
April 20, 2019

The big question is: what’s the difference in Facebook boosted posts and Facebook ads, and which one should you invest in?…

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Click-through rate (CTR) – what does it mean?
Click-through rate (CTR) – what does it mean?
March 10, 2019

Get to know what your audience thinks of your pay per click (PPC) ads and your content by understanding how to…

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Improve your email marketing campaigns
February 26, 2019

A few basic tips that you need to get right so that you can see greater conversion rates.

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Audit your inbound marketing strategy
January 23, 2019

Content auditing, campaign audits and the Digital Marketing Funnel are great models to follow when trying to attract and retain customers…

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2019 Marketing Calendar
December 28, 2018

Get organised and plan this year’s marketing! View WMIW’s Marketing Calendar to inspire you to create marketing greatness.

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Make the most of your Business LinkedIn
November 12, 2018

There are more than 500 million users on LinkedIn – if you’re in business, you should be on LinkedIn!

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Customers are leaving your site – why?
October 23, 2018

Did you know… retargeting customers helps businesses reach the 98% of people who haven’t converted during their first website visit?

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Creating a more effective growth marketing strategy through messaging
July 18, 2018

Once acquiring your target audience, retaining them through regular communication is key. The most popular way to do this is through…

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How often should you post on social media?
June 26, 2018

Firstly, and most importantly, make sure you’re using the right channels for your audience. Secondly, make sure you’re using the right…

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General Data Protection Regulation (GDPR)
May 3, 2018

The questions that have been asked, what you should be asking and what you should be doing!

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Sending a mail-shot? Avoid spam / junk triggers.
April 25, 2018

There are times where you will experience delivery issues and your email could end up in spam or junk. After doing…

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Content planning
February 12, 2018

Research is key and doing it properly will save you a lot of time and money. It’s no good you guessing…

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House of Lords Committee
January 24, 2018

On Monday 15th January 2018, I was invited to speak in front of six members of the House of Lords Communications…

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Key Marketing Dates for 2018
December 18, 2017

Fail to prepare, prepare to fail! Have a read through these key dates and note them down for when you start…

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Data Personalisation
September 23, 2017

Customers perceive brands as caring and more human when their marketing campaigns are personalised to them and their buying behaviour. This…

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Marketing Measurement & Analytics
August 12, 2017

Measure the impact of marketing effectively to tackle the challenges and exploit the opportunities. Doing this will enable you to turn…

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Do you do too much self-promotion on social media?
July 16, 2017

45% of people surveyed by BuzzStream said that they would unfollow a brand on social media if their platform is dominated…

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Why people will leave a site that isn’t mobile-friendly
June 5, 2017

People are 5 times more likely to leave a mobile site that isn’t mobile-friendly. Nearly 50% of all visitors will leave a…

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Mobile_Friendly_Websites | WMiW | Freelance Web Designer | Wordpress
Why Your Site Should Be Mobile Friendly
May 17, 2017

90% of consumers use multiple screens for everyday activities so when creating a website or simply sending out a mail-shot, ensure…

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Dealing with negative online reviews
March 22, 2017

A recent study found that 88% of customers are influenced by an online review when making a purchase and one negative…

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Social Media Marketing Checklist
February 6, 2017

If you’re new to social media then the best thing to start with is a ‘competitor analysis’. If you’re aware of…

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Boost Your SEO
January 11, 2017

Boost SEO rankings and brand credibility by targeting the correct audience and creating content that adds value. As for current, published…

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Email Campaign | MailChimp | Campaign Manager | Campaign Marketing Software | What Makes It Work | WMiW
Up Your Email Game
January 10, 2017

91% of customers check their emails daily and if you add social sharing buttons in an email, you could increase your email campaign’s click-through rates by up to…

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Use Visuals | Content Marketing | Digital Content Marketing | What Makes It Work | WMiW
Use Visuals
July 2, 2015

Why is visual content marketing so important? Because people form a first impression in a mere 50 milliseconds. Visuals are what…

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Quick Content Strategy Tips
July 2, 2015

Having a sensational web design but poor content effectively means that your website is pointless. Without great content, your website won’t…

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