People are 5 times more likely to leave a mobile site that isn’t mobile-friendly. Nearly 50% of all visitors will leave a mobile site if the pages don’t load within 3 seconds. 9 out of 10 people say they use multiple screens for such tasks as booking a flight online or managing their personal finances.
To ensure that your site is mobile friendly you should consider doing the following:
- Size tap target appropriately
- Avoid plugins
- Configure the viewport
- Size content to viewport
- Use legible font sizes
To ensure that your site loads quickly, you should consider doing the following:
- Leverage browser caching
- Eliminate render-blocking JavaScript and CSS in above-the-fold content
- Enable compression
- Optimize images
- Avoid landing page redirects
- Reduce server response time
- Minify CSS
- Minify HTML
- Minify JavaScript
- Prioritize visible content
Ensure your site is fit for purpose:
- Leverage browser caching
- Eliminate render-blocking JavaScript and CSS in above-the-fold content
- Optimize images
- Enable compression
- Avoid landing page redirects
- Reduce server response time
- Minify CSS
- Minify HTML
- Minify JavaScript
- Prioritize visible content