Why is visual content marketing so important? Because people form a first impression in a mere 50 milliseconds. Visuals are what you want your brand to be; memorable and effective. Without these components, you won’t get returning customers. With visual content, you can prompt users to form a rapport with the company and gain a sense of trust.
The average consumer only remembers 10% of the information they read 3 days later. However, if an image is attached to the content, 65% of the information is remembered 3 days later. This can be done cheaply – sign up to free stock photo sites such as freepik.com – 51% of B2B marketers prioritised creating visual content assets in 2016. Content with images get 94% more views than those without.
Infographics are “liked” and shared on social media 3x more than other any other type of content. What’s more, people are 323% more likely to follow instructions / directions when the content is more visual.
Approximately 66% of updates on social media use graphics as the post is 40x more likely to be shared.