Firstly, and most importantly, make sure you’re using the right channels for your audience. Secondly, make sure you’re using the right tools. Lastly, make sure that what you’re posting is worth reading…. If it’s not, don’t bother posting. It’s quality over quantity after all.
CoSchedule (a social media pre-scheduling tool) has recently published a report on how often you should post on social media. The findings have come from 10 data-driven studies which aim to put an end to the debate because as you’ll know from Googling, most blogs differ!
According to the research here’s how often you should be posting on the following social media platforms on a daily basis:
- Facebook:1 post per day
- Twitter:15 Tweets per day
- Pinterest:11 Pins per day
- LinkedIn:1 post per day
- Instagram:1-2 posts per day
Sounds like a lot doesn’t it …
In all honesty, if you’re using Pintrest and Twitter, I think this is way too high! It’s great if you have a team that can support this but if you can’t – then I wouldn’t sweat! If your followers are genuine and want to stay up-to-date with your P/S/O, then they’ll either have alerts set or catch up in their own time. I would personally aim for 5-10 tweets a day and around 5 pins.
Retention =They have nowhere to go
Loyalty =They don’t want to leave
If the above suggestion is still too much then again, no need to worry, there are many other ways to get in front of your target audience;
Posted something newsworthy and don’t want your audience to miss out? THEN EMAIL THEM! Better still, collate these posts and email them in a monthly e-newsletter. Just make sure that you comply with GDPR and only email those who have opted in … and make sure not to overdo it. Monthly emails are fine. Don’t make them heavily sales focussed because you’ll lose their interest which could lead to them unsubscribing! Instead, label them as if you’ve got their best interest and call it “Here’s what you may have missed this month…”.
- Social Media feed on your website
Have you got a website? Do you have a social media feed on it? Why not?
- Schedule your posts (I personally like to use Buffer!)
Trial random times for a month and let the scheduling software monitor and analyse when you get the highest engagement rates. When this has been established, make sure you only post during these times (you can set it to do this). Don’t be alarmed if you get random stats like Sunday at 3AM … it is what it is!
Good luck!
If you need help with your social media strategy, then get in touch: creative@wmiw.co.uk