Cancelling or rescheduling an event doesn’t necessarily have to be your only option! Consider taking your events online and virtually hosting them live via Facebook or Instagram.
Every second, 67,000 searches are made on Google, therefore, it is crucial you make your blog seen. To ensure your content is read, you need to understand the two main writing categories: time-sensitive content and evergreen content.
Firstly, and most importantly, make sure you’re using the right channels for your audience. Secondly, make sure you’re using the right tools. Lastly, make sure that what you’re posting is worth reading…. If it’s not, don’t bother posting. It’s quality over quantity after all.
There are times where you will experience delivery issues and your email could end up in spam or junk. After doing some research, I have tried to find the best ways to ensure that your emails don’t trigger any spam / junk filters.
Research is key and doing it properly will save you a lot of time and money. It’s no good you guessing what your customers want or what you think they are searching - it’s all about knowing - and the closest thing to knowing what they want is researching using powerful platforms such as Google AdWords.
On Monday 15th January 2018, I was invited to speak in front of six members of the House of Lords Communications committee about my experience in the Advertising industry.
Customers perceive brands as caring and more human when their marketing campaigns are personalised to them and their buying behaviour. This effectively boosts sales.
Measure the impact of marketing effectively to tackle the challenges and exploit the opportunities. Doing this will enable you to turn data insight into your most powerful tool.
45% of people surveyed by BuzzStream said that they would unfollow a brand on social media if their platform is dominated by ‘too much’ self-promotion. Do you do too much self-promotion?
People are 5 times more likely to leave a mobile site that isn’t mobile-friendly. Nearly 50% of all visitors will leave a mobile site if the pages don’t load within 3 seconds. 9 out of 10 people say they use multiple screens for such tasks as booking a flight online or managing their personal finances.
90% of consumers use multiple screens for everyday activities so when creating a website or simply sending out a mail-shot, ensure that your digital advert is viewable on all devices (Tablets, small and large Smartphones, Desktop computers and laptops).
A recent study found that 88% of customers are influenced by an online review when making a purchase and one negative review on yelp can cost a company 30 customers, if not more.
There are several types of negative reviews, for instance it could be due to the product or service, the brand experience or the lack of information which lead the customer to disappointment.
If you’re new to social media then the best thing to start with is a ‘competitor analysis’. If you’re aware of your competitors and the industry experts in your field (which you should be by now! If not contact WMiW to create a competitor analysis for you) then search for them on social media and see what presence they have, how active they are and what their tone and content says about their brand. Once you are aware of this, you will be able to create a strategy and see how you can mimic and better their content plan.
Boost SEO rankings and brand credibility by targeting the correct audience and creating content that adds value. As for current, published content, first thing to be done is to examine and refresh it. After that, find the most popular post, figure out what makes them popular, learn more about your audience and find out a way how to combine new content with the old, but successful content.
91% of customers check their emails daily and if you add social sharing buttons in an email, you could increase your email campaign's click-through rates by up to 158% ... so why would you think email is dead? Email marketing campaigns are one of the most cost-effective forms of direct marketing. However, you've got to make sure you're sending relevant information to the right audience, using a Campaign Manager to monitor your results and using the right Campaign Marketing Software.
Why is visual content marketing so important? Because people form a first impression in a mere 50 milliseconds. Visuals are what you want your brand to be; memorable and effective. Without these components, you won’t get returning customers. With visual content, you can prompt users to form a rapport with the company and gain a sense of trust.
Having a sensational web design but poor content effectively means that your website is pointless. Without great content, your website won’t climb up Google and rank on the first page. In order to boost SEO rankings, gain traffic and new business, you need to have great content with regularly updated posts. However, for your content strategy to work, your content must be original, relevant, engaging and thought provoking.
