Did you know… that over 77% of the world’s population own a mobile phone and of this 12% are smartphones which accounts for over 65% of mobile traffic? Well, now you do! With this in mind, has your brand considered SMS marketing? No? Maybe it should! Here’s why…
The monthly active social media users are staggering… over two billion on Facebook, one billion on Instagram, and 365 million on Twitter worldwide (source: statista.com). With social media advertising reaching audiences in a low-cost, impactful, and effective way, it’s no wonder why social media campaigns have become a crucial marketing strategy for businesses.
Before you know it, it’ll be 2020 and you’ll be planning your social media for the year. A great way to get organised is to take advantage of free resources: social media calendars, tools, and templates.
Brands should be spending 90% of their marketing efforts doing something momentous and 10% exploring strategies. The majority of this should be spent on content marketing strategies; research has revealed that content marketing generates more than three times as many leads as outbound marketing.
The big question is: what’s the difference in Facebook boosted posts and Facebook ads, and which one should you invest in?
First things first, know what your goals are for the advert and how you will measure the success of your advertising efforts. This will give you a better idea of what kind of ad you should go for. Once you know this, it will be clearer as to which will better suit your marketing strategy.
Get to know what your audience thinks of your pay per click (PPC) ads and your content by understanding how to measure a good click-through rate (CTR).
Once acquiring your target audience, retaining them through regular communication is key. The most popular way to do this is through triggered messages which is sent individually or through blast messages which are sent in bulk.
