There are more than 500 million users on LinkedIn – if you’re in business, you should be on LinkedIn!
Here are some steps to supercharge your LinkedIn tactics….
Get to know your audience
When you know who your audience are, you can then tailor your content to them – after all, there’s no point in writing about tech if your contacts are foodies!
Optimise your business profile
A strong profile gets you 30% more weekly views (according to LinkedIn) – so make sure that the information you provide is relevant, up-to-date and engaging;
- Creative banner
- Professional photo
- Descriptive ‘About us’ section with website, location(s), industry, company size, number of employees, social links…
If you really want to up your game, search popular and competitive keywords for your industry and add then into your bio.
Publish articles in relevant groups
Publish thought-provoking articles on relevant groups to be seen as industry leaders and help generate leads. Make sure to always add a CTA at the end of your post – this can be an email, telephone number or your website. Just make sure your article is relevant but also serves a purpose for your business.
Invest in adverts
LinkedIn offers a variety of advertising packages with unmatched targeting, segmentation and analytical capabilities…. You have to spend money to make money!
Here are a few advertising formats you can invest in…
- Sponsored content
The easiest way to boost a post that you think/know has done well and you want to promote to a selective audience.
- Sponsored InMail
Sponsored InMail allows you to send private messages to users that are out of your target audience. They can provide 11 times better open rates than traditional email.
- Text Ads
Text Ads (also features a small image) appear on the top right side of user’s feeds.
- Dynamic Ads
The smartest ad you can invest in – the ad’s content and image adjusts itself according to the user it’s being shown to.
- Programmatic Display Ads
You can use your own data, third party data or LinkedIn segmentation and targeting options to target Display Ads to your chosen users.
Advertise beyond LinkedIn with ‘LinkedIn Audience Network’ which includes online publishers where you can advertise your sponsored content. The LinkedIn Audience Network is enabled by default in the Campaign Manager and you can choose the publishers you want to display your content with.
Make sure to run retargeting campaigns to convert interested customers into leads. Do this by placing an Insight Tag on your website, and then run retargeting campaigns from your LinkedIn Campaign Manager.
Take advantage of LinkedIn’s Campaign Manager to get in-depth information on your adverts’ performance. The Campaign Manager also lets you pause and A/B test underperforming campaigns without any additional hassle. The analytics aspect of the manager is segmented into three categories:
Visitors: tells you how many users are visiting your LinkedIn page, who they are and where they came from.
Updates: tells you how your posts are performing; including impressions, clicks, likes, comments, shares and engagement rates.
Followers: updates you on your follower base; who they are, where they work and other key information.