Before you know it, it’ll be 2020 and you’ll be planning your social media for the year. A great way to get organised is to take advantage of free resources: social media calendars, tools, and templates.
Content calendar – why use one?
- Enable you to be organised – you can schedule in posts weeks or months in advance.
- Customise posts for each social media channel and for different audiences.
- Track and analyse your posts’ performance – you’ll then know what your audient wants to see/hear and what not to do next time!
- Never miss a public holiday – you can plan Valentine’s day posts, NY posts, company birthday posts…. and so on.
- Improve efficiency with a content strategy.
Content calendars
If you’re collaborating with a team, Trellois a good tool to use as you can create boards, assign people to a certain board and add comments. Another great tool is Evernoteas it also allows you to plan blogs and save weblinks (which plays the role of a “reading/bookmark list”) so you can go back to useful webpages. What’s more, Evernote has a mobile app so if you came across something you want to read/use later on, you can simply take a picture of it and save it in your files. If you’re working by yourself, a way to keep it simple and hassle free is to simply create yourself an Excel spreadsheet or a Google sheet.
Best time to post
Now that you have your content planned, you need to know when to post it. Recent studies have revealed that the best times to post in the UK are…
- Instagram:Monday, Wednesday and Thursday, between 11am-1pm and Saturday at 5pm
- Facebook:Thursday, Friday, Saturday and Sunday between 1pm-4pm
- LinkedIn:Tuesday, Wednesday and Thursday between 10am-11am
- Twitter:Monday to Friday, between 12pm-1pm
Don’t have time to manage your own social media or need content for your website or blog? Get in touch now: creative@wmiw.co.uk.