In order for your business to grow, you need to deploy the right marketing strategy. A few questions to ask are:

  • Who is your target audience?

  • How do you get your message across to that audience?

  • How do you increase brand awareness and boost sales?



Brands should be spending 90% of their marketing efforts doing something momentous and 10% exploring strategies. The majority of this should be spent on content marketing strategies; research has revealed that content marketing generates more than three times as many leads as outbound marketing.



The big question is: what’s the difference in Facebook boosted posts and Facebook ads, and which one should you invest in?

First things first, know what your goals are for the advert and how you will measure the success of your advertising efforts. This will give you a better idea of what kind of ad you should go for. Once you know this, it will be clearer as to which will better suit your marketing strategy.