The monthly active social media users are staggering… over two billion on Facebook, one billion on Instagram, and 365 million on Twitter worldwide (source: statista.com). With social media advertising reaching audiences in a low-cost, impactful, and effective way, it’s no wonder why social media campaigns have become a crucial marketing strategy for businesses.

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Before you know it, it’ll be 2020 and you’ll be planning your social media for the year. A great way to get organised is to take advantage of free resources: social media calendars, tools, and templates.

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Every second, 67,000 searches are made on Google, therefore, it is crucial you make your blog seen. To ensure your content is read, you need to understand the two main writing categories: time-sensitive content and evergreen content.

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