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F BAHSOON

CONSULTANT

A PhD student and Marketing Consultant who thrives to reach set targets and takes pride in perfecting the job with over 7 years experience in the Marketing industry. Here’s how I did it…

I undertook my BA(Hons) in Advertising Management & Brand Management and graduated in the peak of the recession. Due to the lack of job opportunities, during the summer of 2012 I applied for internships to gain more industry knowledge and get ahead of competition. I went on to working for five internships on several accounts from different industries (from national properties to ‘Saucy Fish co’ to Netherlands based ‘Flexotels’ and more), within these roles, I learnt to develop and execute strategies to suit various products and markets. I enjoyed the social and branding aspects of the roles which led me to apply to study for an MSc in International Public Relations where I focused on Crisis Reputation Management in Social Media. During my masters degree, I continued working for the five internships which led me to my first role with a start-up renewable energy company.

One year later and one of my internships got back in touch and offered me a full time role as Marketing Manager. I went onto working for the Property Specialists for two years. During these two years, I enrolled onto a Google course and WordPress masterclass and self-taught myself how to use the Adobe Suite so that I can broaden my skillset.

During my time with the company, I wrote an award entry which was shortlisted for ‘Best Social Media Account In Manchester’ (they came second after National Football Museum). Within two years, I had submitted entries which won the company over eight awards. I have had several Press Releases in M.E.N, Insider Northwest, Business Insider and more. In addition I have created design pieces for adverts in magazines and events… You can view some of my work on WMiW.

A year later, I was headhunted by a law firm and worked for them for a year. I also continued to work for my previous employer on a freelance basis. One year later, I left the law firm, set-up my marketing consultancy (WMiW) and started my Advertising PhD.

EXPERTISE

Specialties: Advertising & Branding, Marketing, Reputation Management, Social Media Marketing & Blogging, Digital Marketing, Public Relations, Consumer Behaviour & Marketing Communications, SEO (Adwords, Google Analytics / Trends, Alexa), Web Design (WordPress & Wix), CSS, Graphic Design…

Traditional + Digital Marketing
Advertising & Branding
Reputation Management
Social Media
Blogging
Marketing Communications
SEO

Education

A highly capable MSc, BA(Hons) Marketing professional who thrives to reach set targets and takes pride in perfecting a project.

2017
PhD MARKETING STUDENT
Manchester Metropolitan University
2016
WORDPRESS
Wordpress Co-Founder Mike Little
2015
DIGITAL MARKETING CERTIFICATION
Google Squared
2013
MASTERS, International Public Relations
Manchester Metropolitan University
2012
BACHELOR OF Advertising Management and Brand Management
Manchester Metropolitan University