In: Blog

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What kind of blog are you writing and why is it important?
July 23, 2019

Every second, 67,000 searches are made on Google, therefore, it is crucial you make your blog seen. To ensure your content is read, you need to understand the two main writing categories: time-sensitive content and evergreen content.

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Simple marketing strategies to grow your business online
June 18, 2019

In order for your business to grow, you need to deploy the right marketing strategy. A few questions to ask are: Who is your target audience? How do you get your message across to that audience? How do you increase brand awareness and boost sales?

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Nailing Your Content Marketing Strategy
May 15, 2019

Brands should be spending 90% of their marketing efforts doing something momentous and 10% exploring strategies. The majority of this should be spent on content marketing strategies; research has revealed that content marketing generates more than three times as many leads as outbound marketing.

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Let’s Focus On Facebook Advertising…
April 20, 2019

The big question is: what’s the difference in Facebook boosted posts and Facebook ads, and which one should you invest in? First things first, know what your goals are for the advert and how you will measure the success of your advertising efforts. This will give you a better idea of what kind of ad […]

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Click-through rate (CTR) – what does it mean?
Click-through rate (CTR) – what does it mean?
March 10, 2019

Get to know what your audience thinks of your pay per click (PPC) ads and your content by understanding how to measure a good click-through rate (CTR).

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Improve your email marketing campaigns
February 26, 2019

A few basic tips that you need to get right so that you can see greater conversion rates.

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Audit your inbound marketing strategy
January 23, 2019

Content auditing, campaign audits and the Digital Marketing Funnel are great models to follow when trying to attract and retain customers via the web.

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2019 Marketing Calendar
December 28, 2018

Get organised and plan this year’s marketing! View WMIW’s Marketing Calendar to inspire you to create marketing greatness.

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Make the most of your Business LinkedIn
November 12, 2018

There are more than 500 million users on LinkedIn – if you’re in business, you should be on LinkedIn!

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Customers are leaving your site – why?
October 23, 2018

Did you know… retargeting customers helps businesses reach the 98% of people who haven’t converted during their first website visit?

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Creating a more effective growth marketing strategy through messaging
July 18, 2018

Once acquiring your target audience, retaining them through regular communication is key. The most popular way to do this is through triggered messages which is sent individually or through blast messages which are sent in bulk.

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How often should you post on social media?
June 26, 2018

Firstly, and most importantly, make sure you’re using the right channels for your audience. Secondly, make sure you’re using the right tools. Lastly, make sure that what you’re posting is worth reading…. If it’s not, don’t bother posting. It’s quality over quantity after all.

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General Data Protection Regulation (GDPR)
May 3, 2018

The questions that have been asked, what you should be asking and what you should be doing!

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Sending a mail-shot? Avoid spam / junk triggers.
April 25, 2018

There are times where you will experience delivery issues and your email could end up in spam or junk. After doing some research, I have tried to find the best ways to ensure that your emails don’t trigger any spam / junk filters.

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Content planning
February 12, 2018

Research is key and doing it properly will save you a lot of time and money. It’s no good you guessing what your customers want or what you think they are searching – it’s all about knowing – and the closest thing to knowing what they want is researching using powerful platforms such as Google […]

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House of Lords Committee
January 24, 2018

On Monday 15th January 2018, I was invited to speak in front of six members of the House of Lords Communications committee about my experience in the Advertising industry.

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Key Marketing Dates for 2018
December 18, 2017

Fail to prepare, prepare to fail! Have a read through these key dates and note them down for when you start 2018’s content planning strategy.

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Data Personalisation
September 23, 2017

Customers perceive brands as caring and more human when their marketing campaigns are personalised to them and their buying behaviour. This effectively boosts sales.

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Marketing Measurement & Analytics
August 12, 2017

Measure the impact of marketing effectively to tackle the challenges and exploit the opportunities. Doing this will enable you to turn data insight into your most powerful tool.

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Do you do too much self-promotion on social media?
July 16, 2017

45% of people surveyed by BuzzStream said that they would unfollow a brand on social media if their platform is dominated by ‘too much’ self-promotion. Do you do too much self-promotion?

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Why people will leave a site that isn’t mobile-friendly
June 5, 2017

People are 5 times more likely to leave a mobile site that isn’t mobile-friendly. Nearly 50% of all visitors will leave a mobile site if the pages don’t load within 3 seconds. 9 out of 10 people say they use multiple screens for such tasks as booking a flight online or managing their personal finances.

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Why Your Site Should Be Mobile Friendly
May 17, 2017

90% of consumers use multiple screens for everyday activities so when creating a website or simply sending out a mail-shot, ensure that your digital advert is viewable on all devices (Tablets, small and large Smartphones, Desktop computers and laptops).

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Dealing with negative online reviews
March 22, 2017

A recent study found that 88% of customers are influenced by an online review when making a purchase and one negative review on yelp can cost a company 30 customers, if not more. There are several types of negative reviews, for instance it could be due to the product or service, the brand experience or […]

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Social Media Marketing Checklist
February 6, 2017

If you’re new to social media then the best thing to start with is a ‘competitor analysis’. If you’re aware of your competitors and the industry experts in your field (which you should be by now! If not contact WMiW to create a competitor analysis for you) then search for them on social media and […]

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Boost Your SEO
January 11, 2017

Boost SEO rankings and brand credibility by targeting the correct audience and creating content that adds value. As for current, published content, first thing to be done is to examine and refresh it. After that, find the most popular post, figure out what makes them popular, learn more about your audience and find out a […]

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Email Campaign | MailChimp | Campaign Manager | Campaign Marketing Software | What Makes It Work | WMiW
Up Your Email Game
January 10, 2017

91% of customers check their emails daily and if you add social sharing buttons in an email, you could increase your email campaign’s click-through rates by up to 158% … so why would you think email is dead? Email marketing campaigns are one of the most cost-effective forms of direct marketing. However, you’ve got to make sure you’re sending relevant information to the […]

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Use Visuals | Content Marketing | Digital Content Marketing | What Makes It Work | WMiW
Use Visuals
July 2, 2015

Why is visual content marketing so important? Because people form a first impression in a mere 50 milliseconds. Visuals are what you want your brand to be; memorable and effective. Without these components, you won’t get returning customers. With visual content, you can prompt users to form a rapport with the company and gain a […]

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Quick Content Strategy Tips
July 2, 2015

Having a sensational web design but poor content effectively means that your website is pointless. Without great content, your website won’t climb up Google and rank on the first page. In order to boost SEO rankings, gain traffic and new business, you need to have great content with regularly updated posts. However, for your content […]

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