Have a new website which is also on a new domain? Looking to forward your current domain to your new domain? We’ve all been there … we’ve all had the fear of losing all of our organic and paid SEO that we have heavily invested in to bring ourselves to the top of Google. Fear not! Major search engines use metrics on both the domain level and the page level to determine rankings. Therefore, you can still save some of your SEO so long as you follow WMiW’s checklist.
If you’re new to social media then the best thing to start with is a ‘competitor analysis’. If you’re aware of your competitors and the industry experts in your field (which you should be by now! If not contact WMiW to create a competitor analysis for you) then search for them on social media and see what presence they have, how active they are and what their tone and content says about their brand. Once you are aware of this, you will be able to create a strategy and see how you can mimic and better their content plan.
Boost SEO rankings and brand credibility by targeting the correct audience and creating content that adds value. As for current, published content, first thing to be done is to examine and refresh it. After that, find the most popular post, figure out what makes them popular, learn more about your audience and find out a way how to combine new content with the old, but successful content.