91% of customers check their emails daily and if you add social sharing buttons in an email, you could increase your email campaign’s click-through rates by up to 158% … so why would you think email is dead? Email marketing campaigns are one of the most cost-effective forms of direct marketing. However, you’ve got to make sure you’re sending relevant information to the right audience, using a Campaign Manager to monitor your results and using the right Campaign Marketing Software.
Why is visual content marketing so important? Because people form a first impression in a mere 50 milliseconds. Visuals are what you want your brand to be; memorable and effective. Without these components, you won’t get returning customers. With visual content, you can prompt users to form a rapport with the company and gain a sense of trust.
Having a sensational web design but poor content effectively means that your website is pointless. Without great content, your website won’t climb up Google and rank on the first page. In order to boost SEO rankings, gain traffic and new business, you need to have great content with regularly updated posts. However, for your content strategy to work, your content must be original, relevant, engaging and thought provoking.