Welcome to WMiW’s blog.

January 24, 2018

House of Lords Committee

On Monday 15th January 2018, I was invited to speak in front of six members of the House of Lords Communications committee about my experience in the Advertising industry.


Fail to prepare, prepare to fail! Have a read through these key dates and note them down for when you start 2018’s content planning strategy.


September 23, 2017

Data Personalisation

Customers perceive brands as caring and more human when their marketing campaigns are personalised to them and their buying behaviour. This effectively boosts sales.